This position will participate in the development of consumer focused strategies and marketing plans and will lead the execution of annual marketing plans to achieve both short and long term financial and strategic objectives for the brand.
Reporting and Planning:
Will participate in strategic planning and objective setting for brand. Responsible for development of on-going business analysis and update reports on business performance.
Business Support:
Trade Promotion: Partner with Category Development & Channel liaisons to develop consumer-targeted promotions; including concepts, creative production, logistics and field sales communications.
Coordinates the activity of internal and external stakeholders to ensure coordination of activities and timely implementation of marketing programs.
Volume Forecasting: partner with Demand Planning to provide inputs to the forecast and consumption bridge on a monthly and annual basis.
Conduct intermediate level analyses related to key marketing mix elements and competitors and identify key consumer and competitor insights to recommend and drive new opportunities
Project Management: Lead quality execution of marketing plans/ activities on time and on budget. Manage budgets by program and element, track spending against budget and make appropriate recommendations necessary to ensure fiscal control.
Will participate in innovation projects as a team member through commercialization and will lead project post commercialization, collaborating with cross-functional teams. Inform and align key stakeholders on project progress.
Will lead quality execution of marketing plans/activities on time and on budget.
Coordinates packaging changes, new product development, sales project initiatives and promotional activities.
General Partnering: Partner with Operations Development to manage supply related issues; Partner with Finance to ensure project delivery on key financial metrics; Partner with brand/innovation teams to develop comprehensive annual marketing plans and new products innovation.
Education:
- Bachelors required; MBA preferred.
Experience / Skills:
- Previous Work Experience: 2-3 years brand marketing experience in consumer products industry with strong knowledge of core elements of the marketing mix.
- Self-starter with strong ownership, able to work independently on projects.
- Solid organizational and project management skills; able to establish priorities; strong detailed execution and strong ability to multi-task.
- Strong negotiation skills; understand and uses informal networks to accomplish tasks.
- Ability to lead and influence cross-functional teams and senior management.
- Strong analytical skills; ability to synthesize information to develop understanding of key insights.
- Strong problem solving and business/commercial skills.
- Consumer knowledge and understanding of consumer trends and competitive environment.
- Passion for consumer packaged goods marketing and uncovering consumer insights.
- Solid strategic and conceptual thinking skills.
- Creative thinker who can bring innovation to projects and processes.
- Solid written and verbal communication skills including presentation skills.
In Cadbury we work together to create brands people love. Cadbury is one of the world's largest confectionery companies with history stretching back over 200 years. Cadbury is committed to providing a safe and healthy environment for all employees and to reducing the environmental impact of its operations. Cadbury requires the full commitment of all employees to support us in this goal. All employees take responsibility for their own personal health and safety and the safety of their colleagues and are required to insure that environment, health and safety are an integral part of their daily work.
We offer a competitive salary, an outstanding benefits package and a great work environment.
We are an Equal Opportunity Employer, M/F/D/V. Cadbury...the place to be!
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